Over the next few weeks we will be posting a series on the 10 commandments of Pinterest. As we have mentioned in previous posts, Pinterest is a powerful social media tool that can help you find a community of friends and followers who share your interests. Since Pinterest is still a fairly new social network, we’ve decided to educate our readers on the rules of Pinterest and how to become a Pinterest rock star!
First and foremost, Pinterest is a social media site; this means that you should take full advantage of this opportunity to be social and build lasting relationships with other users. In our last post, we discussed how interacting with other Pinterest users can be a strategic move for your business, in this post we hope to explain how Pinterest can help your business become more social, and more human. Pinterest already gives you everything you need to talk to millions of other users. At the top of each individual pin on Pinterest you have the option to “like”, ”comment”, or “repin” other users’ pins. Be sure that you are using these tools often to stay engaged with your followers and to potentially gain more followers. Be genuine in what you post, repin, and like; by doing so you will be painting the image that you want your customers to see. Don’t become a like-aholic just because it’s the easiest option; take time to think before you act on the pins of others. Remember to pin with personality, you don’t need to exclusively pin things related to your business. Step outside your product line and pin some things that will add some warmth and depth to your company image. Your goal should be to give your Pinterest followers something that only you can give them. Eventually you’ll form your very own Pinterage and they wont be able to stop coming back for more. To see the impact of your pins and to track pins from your company’s website go to pinterest.com/source/(your company website.com) –This will give you an overview of how your pins are being passed around. By monitoring your pins, you are able to see how your pins are being received on Pinterest, and pinpoint areas in need of improvement.
The @ mention is another great tool that Pinterest offers. If you use other social media sites like twitter, and Facebook already, then you should be well aware of the @ mention and how it can personalize your posts. If you find a pin that you think a particular follower would enjoy based on previous interactions with them, then send them a shout out with their name on it. This will contribute largely to humanizing your company. You can also use #hash tags to tag particular subjects or key words that may interest your followers. Adding #hash tags to your pins also makes them easier to find when searching Pinterest by key words. Our final piece of advice in this department is to thank loyal followers for repins, comments, questions, and likes. Followers don’t have to pass along your information, but they are choosing to because you did something right. By thanking them and maybe asking some follow up questions you can continue to produce the quality content and pins that are going to spread like wildfire on Pinterest.
Thou shalt not break the fourth commandment of Pinterest! Remember that being social and building relationships with customers and followers is what it’s all about!
Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)