Over the next few weeks we will be posting a series on the 10 commandments of Pinterest. As we have mentioned in previous posts, Pinterest is a powerful social tool that can help you find a community of friends and followers who share your interests. Since Pinterest is still a fairly new social network, we’ve decided to educate our readers on the rules of Pinterest and how to become a Pinterest rock star!
When you first set up your Pinterest account you created pin boards to help you organize your pins. Now is the time to re-evaluate your pin boards. What are the names of your boards? Did you pick interesting, clever, or unique names for them? If not then you may want to brainstorm more memorable names for your boards. After you are satisfied with the names of your boards, it’s time to think categories. Pinterest gives you the option to categorize your pin boards based on the things that you pin, for example, a board filled with do-it-yourself tutorials and handmade things would fall under the category of “DIY & Crafts”. The purpose of categorizing your pins is to make them easier to search for. Pinterest gives users the option to search exclusively by categories that they are interested in. Therefore, it is crucial that you pin things across a wide variety of categories and boards. Remember to pin with integrity; users are going to get annoyed with your business if you are categorizing your pins where they don’t belong, just for the sake of being seen. Pinterest is about relationships through interests so make sure that you are being fair to yourself and potential followers by putting your pins in the right place!
Follow, pin, repin, comment, like, repeat:
Just like all the other successful social media sites, Pinterest gives you several ways to interact with other users. When you follow someone’s pins you will be able to see everything they pin on your Pinterest home page. It is important to follow users so that you can get to know them better and learn their interests. Pinterest is like other social sites in that they are designed for listening rather than shoving products in potential customers faces. Another benefit to following other pinners is that they have the potential to follow you back; of course this means they will be up to date on all the things that you pin. To keep followers engaged you need to pin often, it will not benefit you at all if you set up all your pins at once and then just wait for the magic to happen. It is important that you time your pins and space them out. Pinterest has it’s own entourage of management sites that can help you accomplish this, we recommend Pinerly, so far it’s the only Pinterest tool that lets you space out your pins over time. Last but not least is interacting with other Pinterest users! Repin things that they pin, post your comments, and click “like” on things that you honestly enjoy. These are all positive ways to build relationships with potential customers so use them wisely and as often as possible.
Add web links and price banners:
Although Pinterest is a wonderful relationship-building tool, it’s also a great way to market your business. Be sure that everything you pin from your company blog and website is linked properly, you want users to be able to be directed easily back to the original source. You may also consider posting the link back to your site in the description of the pin; this is another method to direct users in the right direction.
We don’t condone being pushy with products on social media sites; however, it is a good idea that when you pin your products you also add a price banner so that pinners know the items are for sale. Adding a price banner is simple, all you need to do is type the dollar sign and the amount that the product is selling for in the pin description, the banner should show up automatically. According to an online U.S. survey, 21% of Pinterest users purchased a product after viewing it on Pinterest. Pinterest is more than a fun new quirky social media site; it is a serious marketing tool that if used correctly can really beef up your bottom line.
We hope after reading this post you have a better understanding of how Pinterest can help your business and how to get started with your own winning pinning strategy.
Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)