Over the past few weeks we have been posting a series on the 10 commandments of Pinterest. As we have mentioned in previous posts, Pinterest is a powerful social media tool that can help you find a community of friends and followers who share your interests. Since Pinterest is still a fairly new social network, we’ve decided to educate our readers on the rules of Pinterest and how to become a Pinterest rock star!
Pinterest gives you a “newsfeed” of all recent activity on your Pinterest account. Activities that will appear in your feed (located on the far left of your screen in the profile view) include: repins, likes, comments, and follows. It is important that you keep up with these activities, as they will give you the most up-to-date information on who is interested in your pins and pin boards. Interacting with new followers or admirers while the trail is still hot gives your company a better chance of building new relationships with potential customers. Remember to monitor your recent activity feed often and take every opportunity to engage with those who are interested in what your brand is all about.
In a recent blog post we taught our readers the formula for marketing 101. Marketing 101 is broken into 3 steps: 1) identify your target, 2) research, and 3) create a marketing plan for your target. Once you have decided on a target audience, it’s time to research everything you can find about your target. How does this apply to Pinterest? In the case of Pinterest you should take the time to research what your target audience is “pinning”. Examine the pin boards of your followers, what are they interested in? What are the common themes that your followers are drawn to? Once you think you know what your ideal audience is interested in, conduct some research on pin boards that are dedicated to the categories they love. Why are these boards popular? What are they doing right? What are the other brands they follow doing right? Take some notes on what it takes to gain popularity on Pinterest and implement these elements into your strategy, but don’t forget to add your own unique flavor.
The best way to measure your influence on Pinterest (and on the web) is to look at your Google Analytics. Look at your referral traffic from Pinterest as well as the keyword searches that brought visitors to your website. By measuring and understanding what people in your niche are looking for, you are able to tailor your marketing strategies to give your audience what they want.
This concludes our series on the 10 commandments of Pinterest. We hope you have enjoyed these blog posts and learned how Pinterest could benefit your business. Stay tuned for more awesome blogs on social media, and Internet marketing. If you have any specific topics you would like us to write about, let us know in the comment section! Thanks for reading!
Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)