Is your website being mistaken for spam?

So let’s say you’re in charge of a marketing team, and have always wanted to concentrate a little more on SEO, but made the decision to outsource it instead due to your busy schedule.  How can you be certain that the SEO you have outsourced is completely authentic, and won’t cause your website to be looked at as spammy?  Nobody enjoys spam, including Google, so it’s extremely important to know if your site is spammy, and how you can fix it if it is.  To help you figure out if your website looks spammy, here are items you can evaluate with your SEO workers.

 

Little or no social media interaction                                                              

Despite the fact that there are spammers involved with social media as well, if your business is rarely or never using a social media account, this will increase your chances of appearing spammy.  When spammers get involved with social media, it’s for a different purpose than to rank higher in search results.  This is your chief goal of SEO, and you can accomplish it, and differentiate your site from spam, by committing time to creating relationships with customers and potential customers on social networks.

 

Over doing it with key words                                                                                

Your keywords are important, but using them in an irregular monotonous way will make you look very spammy.  This technique has several titles, like keyword stuffing and over optimization, but it’s always a bad idea.  You can stay away from this frowned upon practice by attempting to always create content that flows normally.

 

Emphasis isn’t on quality content                                                         

A spammer has no need for creating content that is of high quality, unique in any way, or fascinating in nature.  Therefore, to be unlike a spammer, do the opposite.  Make sure that anything being published by you is distinctive, creative, and enjoyable to read, and you will not be mistaken as a spammer.

 

Too much ad placement                                            

All a spammer is trying to do is make money, and they can do that by stuffing ads all over websites.  Avoid looking like a spammer by resisting the urge to place third party ads all over your site.  Advertisements that don’t enhance your value are a waste of valuable space.  Commit to covering the entire top section of your web page with quality content.  You will be rewarded for this, because Google does not keep sites with too many advertisements in high regard.

 

Ignored website                                                           

Taking care of an authentic website is time consuming, and spammers simply don’t take the time to do it.  A neglected website will have dead ends, broken links, and expired pages.  Keeping your site updated will protect you from being considered spam.

 

 

Having possession of numerous domains and sites                                

One of the things spammers are infamous for is having tons of domains and creating various sites which never get reorganized and only contain one page.  It’s a good idea to aim for one main website and domain that holds all of your content.

 

Unfortunately, a lot of businesses out there are looking spammy for the above reasons, and others, and do not even know it.  Check over this list with anyone involved in your SEO to make sure you’re not one of them.

 

Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go to Orange Tail Marketing.com an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)

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