$8.4 billion, what does a number like that mean to you? Internet marketing set a 2012 first quarter record with 8.4 billion dollars in revenues. This is a 15% or $1.1 billion increase over first quarter revenues for 2011. So what does this mean for you and your business? Your brand needs to be engaging with customers digitally or you are missing out on a huge opportunity to make your business more profitable. If you have not started advertising online, this is your official wakeup call. In this post we are going to examine the best ways to get started with your online marketing.
Put your money where the eyes are
If you expect consumers to follow you online via social media or by other means, you need to invest more heavily in these areas. The biggest mistake that a company can make is to cut funds for marketing if they have a bad quarter. If your revenues are suffering, this is the time to put more into you marketing campaigns. It may seem counterintuitive to spend money to make money, but good marketing campaigns are going to require a little money, time, and skilled employees; in the long run the payoffs will be huge.
When you see numbers like 8.4 billion dollars, it may make you wonder how your business could bring in a bigger piece of that pie. Look at the marketing campaigns your brand is currently running and match them to your revenues. How do your other “traditional” marketing strategies add up? Is your business as profitable as you would like it to be or as profitable as it could be? Evaluate your marketing strategies to help your business reach its potential.
More consumers are using the Internet in 2012 than ever before and the number of users increases every day. Your brand needs to have an Internet presence that extends to as many platforms as possible. Create accounts on all social media platforms that you know your target audience is using. However, use caution and don’t create accounts that you don’t plan on managing, as this reflects poorly on your company. The must have social media accounts your brand needs to have a presence on are: Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest. Creating a website and letting it sit isn’t going to cut it, you need to actively get the word out on a consistent basis.
If you have found yourself to our blog, then you’re already off to a great start! Reading blogs and news about the changes in Internet marketing will help your business stay on the cutting edge and always get the most out of your Internet marketing campaigns. If you’re sick of always being the last to know everything in this fast-paced modern world, then take the necessary steps to keep yourself and your company informed.
We hope this post helped you to reflect on your current marketing strategies and inspired you to make some changes to make your business more profitable. $8.4 billion is only the beginning; this number is only going to continue to grow each quarter. So do your company a favor and amp up your Internet marketing if you have not done so already!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)