If you own a business, and have taken time to focus on marketing, you have likely heard several reasons as to why you should have a business blog. However, due to all of the chatter, it is sometimes difficult to filter out the noise and get to the important stuff. Let’s say, for example, the fact that organizations with a blog tend to get more than a 50% increase in traffic to their website. On top of this powerful statistic, there are several other important reasons your business should be blogging. To help bring some marketing simplicity into your life, we will discuss some of these reasons so you can convert to the world of blogging and start seeing results!
When your business publishes regular blog posts filled with valuable and unique content, you can immediately gain credibility that may have taken years to obtain otherwise. Without a blog, people can only get to know you from speaking with you, or your employees, in person or over the phone and internet. Your regular customers likely know how skilled you are, but to everyone else, you’re just another option on a long list of choices until you find a way to stand out.
You’re a professional within your industry, so you can use your blog, not to brag or show off, but to inform others, build trust, spread your knowledge, and let people see that you have the expertise required to solve their problem.
An organization with a good blog gets more indexed pages, and with more indexed pages, more leads will get generated. Obtaining leads and converting them into sales is what a business is all about, and blogging is an effective, low cost way to get this process started. You will become more visible to your target market and provide them with an alternative way to get in touch with you. Remember, the easier it is for customers to find you, the more likely they will be to use your services.
We probably don’t need to remind you of the staggering numbers of people who are using social media on a regular basis. By updating your blog frequently, and using your various social media accounts to promote it, you can grow your audience and get noticed by potential customers. You may even get your content shared by others, if they like what they see, which only increases the amount of people you are reaching. Not to mention the fact that search engines are factoring social signals into their rankings.
The advantages a blog can bring to your SEO should be enough to get you writing some fresh and unique content. In regard to search engines, the benefits of a blog are far-reaching and extremely valuable. People are always relying on search engines to find the products or services they need, so the higher you are on search results, the more success you will start to see.
We hope this blog post will help you understand the importance of a business blog and how it can help your business obtain more success and a larger customer base.
Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go towww.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245).