There’s no way around it in today’s web-connected society, if your business can’t be found on line, then you are missing out on a huge opportunity to grow your business and build relationships with new customers. In this post we are going to give you all of the building blocks of a winning online reputation for business.
Understand social audiences:
The first step to any marketing plan is to think about your audience, and in this case you will need to consider your social audience (meaning the audience that you will try to reach with your social media and internet marketing efforts). The best way to use social methods to connect with your target audience is to figure out how your target audience discovers, consumes and acts on information through the social web, and then you’ll be able to connect and build trust more quickly. This kind of connection is about being genuine, relevant and timely to build trust.
Conduct an organization assessment:
First look at the profiles your organization has and how they are being used, and then turn to your employees and see how they are using social media as individuals. You may be able to find a way to use your human resources to provide a better experience for your customers online.
Find tools that work for your business:
Efficiency and scale are essential for effective social selling, so identifying tools like blog publishing platforms, social media monitoring and promotions will be important. There are an abundance of free programs online that can help you to monitor all of your social platforms.
Think about the mission statement of your business and what you stand for as an organization and brand and then create a plan for content creation that will add value to your customers. Content can come in the form of podcasts, youtube videos, blog posts, infographics, tweets, and so on—the sky’s the limit! Just make sure your content is timely and relevant to your audience.
After you have your social plans in place, take the time to see what works and what doesn’t by regularly going through your web analytics! The best part is that Google will give you an analytics report for free, so you have no excuse to not be successful.
Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)