Have you ever thought about how your customers think? Are you trying to appeal to a left brained audience or a right-brained audience? While we all need both sides of our brain to function properly, we tend to be dominant right or dominant left. Why would this matter in a marketing campaign? That is what we hope to explain in this post. 
Right-brain characteristics
According to right and left-brain theory, the right brain thinkers tend to be the more artsy, creative, and live-in-the-moment thinkers. The abilities of the right brain include:
- Expressing/reading emotions
- Recognizing faces
- Responds to color
- Understands pictures and images
- Creative and innovative
- Musically inclined
- Follows intuitions
Left-brain characteristics
In contrast the left-brain is known as the more black and white side of the brain. Left-brain thinkers are always looking ahead to the future, or analyzing the past. The strengths of the left-brain include:
- Reasoning
- Critical thinking
- Good with math and numbers
- Logical and systematic
- Language skills
So now that you know what the characteristics and strengths of both the right and left-brains, how can you apply this to marketing? Well, if you have a right-brained audience and you are trying to sell them something using logic, you may lose their interest and attention. On the other hand if you try to present a colorful, creative, and image-based campaign to your left siders without much commentary, explanation, or facts, they may not take you seriously.
To know which type of campaign to use, you need to understand your audience and your product extensively. Usually you will not have an all right or all left-brained audience so you may want to appeal to different segments in your target by creating separate marketing campaigns for each side. How would a right-brained thinker view your product? How would a left-brained thinker view your product? How can you explain the benefits, features, and advantages of your product to both? Why do your customers want or need your product? What is your product used for? These may be elementary questions, but if you can’t explain how your product will add value to the lives of your customer in a way that they will understand and remember, then you may as well not waste your time and money in marketing and advertising.
We hope this post got you thinking about how you can better appeal to your customers whether they are right or left-brained. Take this opportunity to evaluate the way you are communicating with your customers and they way they view your products and advertisements.
Good luck marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)