The official start of summer is right around the corner, and this means that you need to 
think about changing your e-mail campaigns to fit the season. Tailoring your emails to the season will help you meet your subscribers’ current needs and acknowledge you care about what’s on their mind.
We have some ideas that will help you meet the seasonal needs of your customers in your messages, but you can also use these ideas to spice up subject lines, provide bonus resources or ignite social media conversations.
Summer
What’s on their mind: summer vacation, fireworks, BBQs and outdoor activities.
How you can make your e-mails more summer friendly:
- Offer solutions: activities for kids, best places to visit, summer recipes.
- Since people take vacations, consider lightening up your own workload and send less frequently.
- Use juicy, vibrant colors to capture the mood of the season.
Fall
What’s on their mind: It’s back to school time! Fall also brings cooler temperatures, falling leaves and shorter days.
How your email campaign changes:
- Offer solutions: healthy eating, managing busy schedules, getting the house ready for upcoming holidays.
- Start sending your holiday offers and deals — people start shopping early!
- Consider using earthy colors, like browns and oranges, to match the season.
Winter
What’s on their mind: The holiday season. From Christmas to Valentine’s Day, gift giving will be on everyone’s mind while they’re tackling the colder temperatures and snow.
How your email campaign changes:
- Offer solutions: stress management, gift guides and weight loss.
- Focus less on selling to subscribers and more on helping them — they’ll appreciate it this time of year!
- Holiday colors and templates can be used to put subscribers in the holiday spirit.
Spring
What’s on their mind: better weather, gardening, and for students, final exams.
How your email campaign changes:
- Offer solutions: studying tips for students, spring cleaning and gardening.
- Get subscribers excited about upcoming launches, deals and industry developments.
- Switch to a pretty pastel palette.
Remember to think human2human, rather than B2B or B2C:
People like to hear from people. When you do things like change your emails to reflect the season, you’re giving your business a human quality that people can relate to.
You might also consider adding some quirky facts or pictures to your e-mails to give them some more personality. Remember to have fun! Your customers will appreciate a message with some genuine warmth behind it.
Good Luck Marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)