Marketing is an exciting field that demands creativity on a daily basis, but sometimes all that creativity can be draining and you may start to feel that you are letting things slide for your company. Don’t let this happen to you! Here are a few things you should think about before you throw in the towel:
-The first thing you should do is stop. Look at yourself and your marketing team with an outside perspective. What are you all trying to accomplish? Why did you all get into marketing in the first place? What is marketing? By answering these simple questions you will begin to find new purpose in your job and open the floodgates of your creativity.
-Marketing is an essential business function designed to connect customers with the companies that can satisfy their needs in the most efficient way-and build lasting relationships in the process. When the concept of marketing was first developed, it was highly transactional. After years of study we have now found that building relationships with current customers and retaining them as lifelong customers is far more efficient than constantly trying to bring new customers in. How can you build better relationships with the customers you already have?
-Online marketing is key in business today, and social media takes up a big piece of the online pie, but before you jump into the latest social media platform there are some things you need to think about. Who will we target with this approach? What will be our core messaging or strategy? Why should we include this tactic? How will my team accomplish this tactic and how will this benefit my customers? How much will this cost in both time and money?
-It’s okay to make mistakes; sometimes mistakes are the things that lead us to our greatest breakthroughs and discoveries. Find joy in the journey on your way to becoming a marketing guru, remember to be patient, not everything will change overnight. Take notes as you go through the process, you may treasure your scribbled down thoughts down the road as future inspiration.
I hope you enjoyed this post. I encourage you to go through this process to unleash your inner marketing majesty. Don’t get discouraged, your best work is yet to come! Pick yourself up and get out of your own marketing rut!
Good luck marketing!
For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245)